America has spoken, and it appears that America really likes to see old people thrown roughly to the ground… the Mars Snicker’s 30-second spot featuring Betty White and Abe Vigoda won USA TODAY’S 22nd Annual Exclusive Super Bowl Ad Meter’s real-time consumer testing of how much viewers liked the commercials as they aired.

"Tell Mike it was only business, I always liked him." Vigoda in The Godfather

The joke is that a young man is playing touch football so badly that he appears to be an old lady. The tag line is “You’re Not You When You’re Hungry.”

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